Blog Post #12 – Moby Music Videos Revisited

In my Blog Post # 9 I told of the music video competition that was being held by Moby for his song Wait for Me. He ended up having over 500 entrants and on April 15, 2010 announced the six finalist in the competition.  Two of the six finalist were animated videos that were at very different ends of the creative spectrum.  I was very impressed.

Maik Hempel of Australia was one of the four finalist who were chosen by Moby and genero.tv.  His description of the animation was ” a small, 16 bit computer game character experiences the worst day of his life.”

The submission by Sergey Kazakov and Alexandr Lishnevski of Belarus was one of the two entries that were chosen as a finalist by votes by viewers votes.

This animation was my favorite because of its clean lines and spot use of color while showing a wonderful depth of field through out.

The Wait for Me competition winners were announced on April 19, 2009 and Maik Hempel’s animation was chosen runner up to the non-animated winner by Nimrod Shapira from Israel.

Maik shared the following about the creative process he used in the production of his video:

“it wasn’t until a couple of weeks after i heard about this competition through a mailing list, that i had the idea for the video. the song is very melancholy so i figured doing it in a computer game style would make for some nice juxtaposition. that’s right, juxtaposition. its different to anything i’ve animated in the past, because essentially the whole clip is made of two-frame cycles. i played a lot of super mario world to get the right look for it. it’s always easier to make a music video for an artist/band if you have a preexisting interest in them. for example, i probably wouldn’t make a video for zz top. but i remember when my sister first introduced me to moby (not him, just his music obviously) in 2000. i loved “play”, which was one of the albums that got me interested in electronic music. so, to be able to make a video for moby is a nice way to salute him for the deliciousness his music has brought to my ears over the years (excuse the rhyme).” – maik

I have commented on the blogs of Kristina Wade and Hayleigh Allingham.


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